THE BLACK EYED PEAS ![]()
But it wasn’t just the little guys; rock started to be seen as cool again in the larger world of popular music. In 2004, the Black Eyed Peas scored their first big hit song with “Let’s Get it Started” that seemed to be about equal parts rock and hip hop, instead of the amalgamation leaning heavily to one side or another. Rock bands started appearing regularly at country music awards shows. With rock music pretty much cut out of hit-oriented radio stations, hard rock music became the soundtrack for numerous television ads. One of the first that I remember was when Royal Caribbean Cruises used as their signature song “Lust for Life” by Iggy Pop, right after Peggy and I had our honeymoon on one of their ships in late 2003. I have been hearing one of my favorite Queens of the Stone Age songs backing a TV ad currently (for T-Mobile?). (January 2013) |