Fat Possum Records  is an American independent record label based in Water Valley and Oxford, Mississippi.  At first Fat Possum focused almost entirely on recording previously unknown Mississippi blues artists (typically from Oxford or Holly Springs, Mississippi).  Recently, Fat Possum has signed younger rock acts to its roster.  The label has been featured in The New York Times, New Yorker, The Observer, a Sundance Channel production, a piece on NPR, and a 2004 documentary, You See Me Laughin.  Fat Possum also distributes the Hi Records catalog.  (More from Wikipedia)